Tips, strategies, and insights to help you succeed on Amazon. Stay updated with the latest trends and best practices.
From November 1, 2026, EU customs will require product identifiers on low-value goods sold to EU consumers from outside the EU. If you ship FBM orders to Amazon EU customers from the UK, US or Asia, here is what Amazon says you must send, what it fills in for you, and what to fix this week.
Amazon now says Seller Assistant can make account-level and ASIN-level changes, and that you should only grant access to people you trust. Here is who has access by default, how the permission works, and a short audit to run on your Seller Central users this week.
Ask an AI assistant whether a product is worth launching and, without live Amazon data, it answers from months-old third-party pages. Here is the same question asked with and without a market data connector, four checks to run before you order inventory, and the margin step no AI can do without your own costs.
Every primary Amazon seller account holder can now claim a free 12-month Amazon Quick Plus subscription, if they sign up by December 31, 2026. Here is what Quick actually is, what the beta Selling Partner plugin connects, what Amazon has not said yet, and the questions worth asking at the October 20 live Q&A.
Amazon is bringing eBay, Shopify, TikTok and Walmart orders, listings and profitability into Seller Central, free, for US sellers over the coming months. Here is what the new multichannel selling tools do, what they leave open, and how to keep your per-channel profit honest while they roll out.
FedEx has published its 2027 rates: standard list rates rise an average of 5.9% on January 4, and the surcharges that land on a typical residential parcel, such as the Residential Delivery Charge and, for listed ZIP codes, the Delivery Area Surcharge, rise with them. Here is what changes, when, and how to check the effect on your own margins before the new rates apply.
The carriers most Amazon sellers depend on have now published their 2026 holiday surcharges, and they start on five different dates between September 27 and October 26. The headline numbers mostly belong to enterprise shippers. The fees that will actually land on your account are smaller, quieter, and easier to avoid.
Amazon has widened the listing requirement for Pan-European FBA. Since 3 September 2026 every enrolled product, new or existing, must carry an active offer on Amazon.nl, and from 26 February 2027 products enrolling in the programme will also need an active offer in Belgium. Here is what Amazon actually said, who can claim an exemption, and what it means for your fees and VAT.
Sellers keep reporting the same thing: the referral fee on a SKU jumps, and nothing about the listing changed. The explanation is a category you cannot see on your own product page. Here is how Amazon's fee category works, what a reassignment looks like, and an honest account of what sellers have actually been able to do about it.