Advertising

Sponsored Products Analytics

Analyze Sponsored Products campaigns with profit-focused PPC analytics. Track impressions, clicks, CTR, ACOS, conversion rates, and see estimated profit per campaign: same-SKU ad sales minus COGS, estimated Amazon fees and ad spend.

Overview

Maximize your Amazon advertising ROI with profit-focused Sponsored Products analytics. Unlike basic ACOS tracking, SellerLegend ties your PPC spend directly to estimated profit per campaign and ad group. See which campaigns drive Same SKU sales (the exact product advertised) vs Other SKU sales (customers clicked your ad but bought a different product). Track impressions, clicks, click-through rate, conversions, and calculate estimated campaign profit: same-SKU ad sales minus COGS, estimated Amazon fees and ad spend.

At a Glance

Full PPC Analytics

ACOS/TACOS Tracking

All Types Campaign Support

ROI Optimization

Perfect For

PPC Managers Agencies Brand Owners Sellers

Key Benefits

Profit Per Campaign

See estimated profit (same-SKU ad sales minus COGS, estimated Amazon fees and ad spend), not just ACOS

Same SKU vs Other SKU

Track which campaigns drive direct vs cross-product sales

Campaign & Ad Group Analysis

Drill down from campaign to ad group level performance

Historical Performance Charts

Visualize sales, costs, and ACOS trends over time

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What's Included

One unified PPC dashboard covering Sponsored Products, Brands, and Display

Switch ad type from the page title with no page reload

Seven entity views: campaigns, ad groups, products, per product and campaign, keywords, search terms, and targets

Summary or Daily mode on every table, one row per entity or one row per entity per day

Metric filters on impressions, clicks, CTR, sales, and ACoS, plus profit and ACoP (on campaign, ad group and product views)

Filter operators including equals, greater than, less than, not equal, and between

Same SKU vs Other SKU sales attribution

Impressions, clicks, and click-through rate (CTR) tracking

ACOS (Advertising Cost of Sale) and ACoP (Advertising Cost of Profit) calculation

Estimated profit per campaign: same-SKU ad sales minus COGS, estimated Amazon fees and ad spend

Daily PPC spend and cost-per-click monitoring

Conversion rate tracking by campaign

Historical PPC performance charts and trends

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