Customer Cross-Sell Analysis:
Enhance product visibility and sales strategies by leveraging cross-sell data. Understanding customer purchasing patterns helps in tailoring marketing efforts and increasing sales potential on Amazon through higher click-through rates, conversion rates, and longer customer retention.
In-depth Customer Insights:
Utilize comprehensive customer data to create targeted content and promotions for your target market segment. Knowledge of customer demographics and purchasing behavior aids in crafting personalized marketing strategies, which is essential for boosting Amazon sales.
Effective Watchlisting:
Implementing watchlist strategies helps manage customer relations and optimize marketing efforts. Understanding the reasons behind customers’ behaviors through pattern analysis can lead to much more accurately targeted campaigns and significantly better customer engagement on Amazon.
Customer Segmentation
Segment your customer base by number of orders, number of units bought, total revenue or total profit. Assign up to 10 different customer segmentation levels (for example Platinum, Gold, Silver, Bronze …). You decide how to structure the customer segments, the segment limits, even the segment names. You can also segment your customers differently by marketplace.