New FIFO cost of goods is here (beta, US marketplace): cost every sale from your actual purchase lots. See how it works

Cookie Policy

Learn how we use cookies to improve your experience

What are Cookies?

Cookies are small text files that are stored on your device when you visit our website or use our services. They help us remember your preferences, maintain secure sessions, and provide you with better experience.

How SellerLegend Uses Cookies

We use cookies and similar technologies on sellerlegend.com and on the sign-in, sign-up and onboarding pages of the SellerLegend dashboard (dashboard.sellerlegend.com) for the following purposes. Both sites show the same cookie banner and share one cookie choice, so the categories you allow apply on both.

1. Essential Cookies

  • Used to keep you logged in and maintain secure sessions. Cookies: sellerlegend-session on sellerlegend.com (expires 120 minutes after last activity) and laravel_session on the dashboard (expires 30 days after last activity).
  • Cross-site request forgery protection on form submissions. Cookie: XSRF-TOKEN (expires 120 minutes after last activity on sellerlegend.com, 30 days on the dashboard).
  • Dashboard sign-in: remember_web_* keeps you signed in when you tick “Remember me”; LOGGED_IN_USER and LOGGED_IN_AS record which account is signed in and how, for security checks; pending_lwa_id links your Amazon account while you connect it. Each lasts up to 400 days.
  • On the dashboard sign-up page, Google reCAPTCHA sets a security cookie (_GRECAPTCHA, up to 6 months) to protect the form from bots.
  • Remembers your cookie-banner choice so it does not re-appear on every page load. Cookie: sl_cookie_consent (365 days). It is set for all sellerlegend.com subdomains, so the SellerLegend dashboard (dashboard.sellerlegend.com) can read the same choice instead of asking you again.
  • Only for SellerLegend staff who opt in through a private link: sl_internal (365 days, set for all sellerlegend.com subdomains) marks that browser so our analytics leave out our own visits. It is never set for customers or other visitors.
  • Spam protection: if you arrive from a website on our list of known referral-spam sources, a cookie sl_blocked_ref (deleted when you close your browser, set for all sellerlegend.com subdomains) stops analytics and advertising tags from loading for the rest of that visit. It is set only for those visits.
  • Required for account access, dashboards, and other core SellerLegend features.
  • On the dashboard payment step, Stripe (our card processor) sets __stripe_mid (1 year) and __stripe_sid (30 minutes) for fraud prevention while you add a card.
  • Power the Intercom live-chat support widget (cookies: intercom-id, intercom-session, intercom-device-id). On sellerlegend.com it loads only once you open it by clicking the chat button: nothing from Intercom is loaded before that click, and afterwards your browser remembers for the rest of your browsing session that you opened the chat (session storage sl_chat_opened) so the conversation continues on other pages; choosing “Reject All” clears it. Inside the SellerLegend dashboard, once you are signed in (including the onboarding pages), Intercom loads automatically as part of the service so that you can reach our support team. In both cases these cookies are strictly necessary and are not controlled by the cookie banner.
  • Without these cookies, the service cannot function properly.

2. Preference Cookies

  • Store your settings, such as language and theme.
  • Improve your user experience by remembering how you like to view your data.
  • No cookies set in this category. Theme preference is stored in your browser's local storage (sl_theme); language preference is set via the URL prefix (e.g., /ar, /zh). Announcement bars you close are remembered in local storage (announcement.dismissed.*).

3. Analytics Cookies

  • Help us understand how SellerLegend is used, which features are most valuable, and where improvements are needed.
  • Basic Consent Mode, per-product: Google Analytics 4 is only loaded and configured after you grant Analytics consent. Granting only Marketing consent does not activate GA4 — no GA4 tag is requested, no GA4 cookies are set, no event data reaches Google. Once Analytics is granted, GA4 loads with anonymize_ip on and Google Signals off.
  • Cookies: _ga (2 years), _ga_<property-id> (2 years), _gid (24 hours).
  • Only with Analytics consent, two values are also kept in your browser's session storage for the current tab: sl_ref_host (the website that referred you) and sl_utm_params (campaign tags in the link you arrived with). They are added to sign-up links so we can see which campaigns lead to new accounts, and are deleted when you close the tab or withdraw Analytics consent.

4. Marketing & Advertising Cookies

  • Used by Google Ads to measure ad performance and attribute conversions when a visitor signs up after clicking one of our ads.
  • Basic Consent Mode, per-product: Google Ads is only loaded and configured after you grant Marketing consent. Granting only Analytics consent does not activate Ads — no Ads tag is requested, no Ads cookies are set, no conversion data reaches Google. Once Marketing is granted, the cross-subdomain linker is enabled so ad attribution can flow into the dashboard signup URL.
  • Cookies: _gcl_au (90 days), plus other Google Ads identifiers carried in URL parameters (gclid). Only with Marketing consent, the campaign tags and gclid of the link you arrived with are also kept in your browser's session storage for the current tab (sl_ad_params), so they reach the sign-up page; it is deleted when you close the tab or withdraw Marketing consent.
  • Not active yet. We will ask for your consent again before it is used. Used by the LinkedIn Insight Tag to measure the results of our LinkedIn ad campaigns (conversions and audience reach). It is only loaded after you grant Marketing consent; with Analytics-only consent, or none, no LinkedIn script is requested and no LinkedIn cookies are set. Cookies include li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_fat_id; see LinkedIn's cookie table for their durations.
  • Not active yet. We will ask for your consent again before it is used. Used by the Capterra (Gartner Digital Markets) conversion pixel on the dashboard sign-up and onboarding pages, to measure sign-ups from Capterra listings. It is only requested after you grant Marketing consent; Capterra may set its own cookies on its domain.

5. Performance & Security Cookies

  • Monitor system performance and reliability through server-side logs (no client-side cookies for our own monitoring).
  • Detect and prevent fraudulent or unauthorized access to accounts via Cloudflare CDN edge.
  • Cookies set by Cloudflare on the marketing site: __cf_bm (30 minutes — bot management), cf_clearance (variable, set only when challenged).

6. Third-Party Cookies

  • The cookies above set by Google (Analytics + Ads), LinkedIn (Insight Tag), Capterra (conversion pixel) and Cloudflare are placed by third-party services we have engaged. Google Analytics and Cloudflare are listed as sub-processors, and Google Ads, LinkedIn and Capterra as advertising partners, on our Sub-Processors page, with their location and data-protection safeguards.
  • The Intercom live-chat widget (described under Essential Cookies above) places persistent first-party cookies only after you open the chat on sellerlegend.com, or once you are signed in to the dashboard. It is operated by Intercom Inc.
  • No other third-party advertising or analytics services place cookies through this website. Google reCAPTCHA sets the security cookie described under Essential Cookies on the dashboard sign-up page.

Sign-up Links

When you click a link to create a SellerLegend account, the link carries the address of the page you clicked it on. If you arrived on that page from another website or from a campaign link, it also carries that website's name and the campaign tags. This lets our sign-up system record where new accounts come from. On its own it uses no cookies and stores nothing on your device, so it applies whatever you choose in the cookie banner. Only with Analytics consent are the referring website and campaign tags also remembered across pages in the same tab (sl_ref_host and sl_utm_params, see above). The Google Ads click identifier (gclid) is only added with Marketing consent.

Managing Cookies

You can change or withdraw your cookie choices at any time with the "Cookie Settings" link in the footer of our website or in the account menu of the SellerLegend dashboard. You can also control or delete cookies through your browser settings. Please note that disabling essential cookies may prevent you from accessing core SellerLegend features.

Important: Disabling essential cookies may affect the functionality of SellerLegend and prevent you from using certain features.

Browser Cookie Settings

You can manage cookies through your browser settings. Here are links to cookie management instructions for popular browsers:

More Information

For more details about how we handle your data, please see our Privacy Policy.

Contact Us

SellerLegend Limited
[email protected]
57 Cartland Road, Sparkbrook
Birmingham B11 1EQ, West Midlands
United Kingdom
Ready to boost your Amazon profits? 21-day free trial • No credit card required
Start Free Trial Or try the live demo