From November 1, 2026, EU customs will require product identifiers on low-value goods sold to EU consumers from outside the EU. If you ship FBM orders to Amazon EU customers from the UK, US or Asia, here is what Amazon says you must send, what it fills in for you, and what to fix this week.
Amazon has widened the listing requirement for Pan-European FBA. Since 3 September 2026 every enrolled product, new or existing, must carry an active offer on Amazon.nl, and from 26 February 2027 products enrolling in the programme will also need an active offer in Belgium. Here is what Amazon actually said, who can claim an exemption, and what it means for your fees and VAT.
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