Regional Sales & Geo Analytics

Most Amazon reporting tells you what sold and when. The Geo Dashboard tells you where. It groups your orders by country, state, or city and shows each region as a performance card: revenue, profit with margin and ROI badges, orders, units, and a return rate with a traffic-light indicator so a problem region is obvious at a glance. A details strip adds Ordered Product Sales, average order value, COGS, fees, commissions, and how many distinct products sold there. Cross that geography with your catalogue - by SKU, ASIN, parent ASIN, product group, or brand - and split it by day, week, month, quarter, or year. The three selectors combine freely, so "by state, by brand, by month" is a single view rather than a spreadsheet exercise. Switch to the map tab for a colour-coded world view across orders, units, revenue, or profit. Click into any of eleven marketplaces to see state-level performance, then click a state for its top cities. Location filters work as a hierarchy: pick a country, narrow to states, then cities, with the dropdowns only offering places that actually appear in your orders. Orders Amazon could not resolve to a location are grouped under Unknown, so your regional totals always reconcile with your overall totals. The practical payoff is FBA inbound placement. Amazon charges more to redistribute inventory that arrives far from its demand, and the only way to place stock well is to know where your demand really sits. Sort by units, read the concentration off the map, and let your actual sales geography drive your shipment plans instead of guesswork.