Sponsored Display Analytics

Sponsored Display ads extend your Amazon advertising beyond search results onto product detail pages and review pages. SellerLegend reports what they actually returned. Display now sits inside the same unified PPC dashboard as Sponsored Products and Sponsored Brands, so you switch ad type from the page title without a reload and compare all three in one sitting. Three entity views break the data down by campaign, ad group, and product, each with a Summary mode showing one row per entity for the whole range and a Daily mode showing one row per entity per day. Each campaign is shown with its cost type (CPC or vCPM) and delivery profile, so you can see how differently billed campaigns are paying their way. The metrics that matter are the ones tied to money: impressions, clicks and click-through rate for reach, then ACoS and ACoP for return. ACoP is the one to watch. ACoS measures ad cost against revenue, which flatters any campaign selling high-priced, thin-margin stock; ACoP measures it against actual profit after COGS and fees, so a busy campaign cannot hide behind a big top line. New-to-brand purchases, sales and units are reported separately, which matters more for display than for search: display is an upper and mid-funnel format, and its job is often to reach people who have never bought from you. Filter any table on impressions, clicks, CTR, sales, ACoS, profit or ACoP using equals, greater than, less than, not equal or between, and the filters apply identically in Summary and Daily mode.