Sponsored Brands Analytics

Amazon Sponsored Brands (formerly Headline Search Ads) are a critical tool for building brand visibility and driving top-of-funnel traffic. SellerLegend's Sponsored Brands Analytics provides dedicated dashboards to measure the unique aspects of brand advertising that standard Sponsored Products metrics don't capture. Sponsored Brands sits inside the same unified PPC dashboard as Sponsored Products and Display, with campaigns, ad groups and keywords as its three entity views and a Summary or Daily mode on each. Our brand-level dashboard aggregates performance across all your Sponsored Brands campaigns, showing total impressions, clicks, click-through rates, and spend alongside attributed sales. Unlike Sponsored Products where you track individual SKU performance, Sponsored Brands drive traffic to your Amazon Store or a custom landing page, requiring different attribution models. See which keyword strategies drive the most brand impressions and new-to-brand customer acquisition. Attributed detail page views show where brand ads drove consideration even when the sale did not close on that click. Track keyword-level performance with detailed metrics including impressions, clicks, CPC, spend, and attributed sales for each keyword in your brand campaigns. Monitor daily spend trends and compare performance across date ranges to optimize your brand advertising budget allocation.