Terms of Service

Effective Date: 9 November 2026

1. Scope and Applicability

SellerLegend Limited ("SellerLegend") develops and runs data analysis software ("Software"), for use by Amazon Marketplace sellers. The Software assists the SellerLegend subscribers ("Subscribers") in making sound business decisions based on a proprietary representation of the Subscriber's sales data collected from Amazon.

SellerLegend provides its services exclusively on the basis of these Terms of Service ("TOS") and the individual contracts entered into with the Subscribers by means of the SellerLegend website.

These TOS are subject to the laws of England and Wales.

2. Services Offered

1. The Services entail the downloading of the Subscriber's Amazon SellerCentral data and the presentation of information and statistics about the Subscriber's Amazon orders, products, and customers.
2. SellerLegend provides the Subscriber access to a transactional web-based software to manage your Amazon business.
3. Details on the prices, the term of the agreement and the scope of the access to the Application granted to the Subscriber are agreed in the individual contract concluded between the parties.
4. Access to the Application and the Software is provided in the form of "Software As A Service" over the Internet.
5. SellerLegend retains the right to enhance, change, adapt and otherwise modify the Application in whichever way it chooses.
6. Many Software features are dependent on data provided by Amazon through their public SP-API interfaces. As SellerLegend does not control the data provided by Amazon, SellerLegend does not guarantee that the Software will consistently provide correct results.
7. SellerLegend is not offered in all countries and may decline sign-ups from countries where it does not provide the Services.

3. Subscriber Obligations

1. The Subscriber warrants that the information provided during the creation of the account is accurate and complete.
2. The Subscriber shall be solely responsible for maintaining the confidentiality of login credentials and account activity.
3. The Subscriber shall refrain from taking any measures that could impair or endanger the stability and safety of the Application.
4. The Subscriber must at all times comply with the Amazon Terms and Code of Conduct for selling on the Amazon Marketplace.

The Subscriber must not do or attempt to do anything unlawful, prohibited by these TOS, including but not limited to:

• Uploading private information without consent.
• Defaming, harassing, threatening, or offending others.
• Transmitting malware, viruses, or other harmful code.
• Sending unsolicited email (spam).
• Violating copyright or intellectual property rights.
• Reverse engineering, tampering with, or impersonating SellerLegend.
• Creating a Denial of Service (DoS) attack.
• Entering the personal data of buyers, customers or other third parties — including names, email addresses, telephone numbers and postal addresses — into the AI assistant.

4. Data Access, Portability and Retention

1. Retrieval of Subscriber's Amazon data will be achieved by linking the Amazon Account to the Customer Account.
2. The Subscriber must ensure SellerLegend is granted all access rights required.
3. Upon termination, Subscriber data is deleted within 90 days (encrypted backups expire within 90 days). Download any reports you need before the subscription ends.
4. AI assistant conversations are an exception to the above: they are deleted 30 days after a conversation's last activity, are not part of the data export, and are deleted with the account on closure. Conversations containing Amazon data are deleted sooner if the Amazon authorisation is revoked. See the Privacy Policy for the full retention position.

5. Availability

1. SellerLegend warrants 99% annual average availability, excluding downtime caused by force majeure, Amazon outages, or external factors.
2. Planned maintenance will be announced at least one week in advance via the SellerLegend website.

6. Term and Termination of Services

1. The initial term usually starts with a free trial period.
2. Non-payment after four consecutive attempts will be grounds for termination.
3. SellerLegend reserves the right to cease offering the Service entirely with 30 days' advance notice.

7. Payment Terms

1. The use of SellerLegend services is subject to continuous charges as agreed.
2. All prices are net of VAT and applicable taxes.
3. Subscription fees are non-refundable except in cases of verified billing error or service discontinuation.

AI credits. Use of the AI assistant consumes AI credits:

• Each plan includes an allowance of AI credits per credit period. A credit period is one calendar month, anchored on the account's billing day. An unused included allowance does not carry into the next period.
• Credits are consumed per message at a variable rate derived from the AI model provider's usage for that message. The same question can therefore cost different amounts on different occasions, and different models consume credits at different rates. The assistant shows the account's remaining balance.
• Additional credits may be purchased in packs, charged to the payment method on file at the price shown at the time of purchase. Purchased credits do not expire.
• Credit packs are non-refundable, except in the case of a verified billing error. If a pack is refunded, its credits that are still unused are removed from the balance.
• Purchased credits stay on the account when its plan changes; only the included allowance follows the new plan. Purchased credits still unused when the account is closed are forfeited and are not refunded.
• Prices for credit packs are net of VAT and applicable taxes, as for all other charges.

8. Copyright and License

1. SellerLegend owns all intellectual property rights in the Application.
2. Subscribers are granted a limited, revocable, non-exclusive, non-transferable license to use the Application.
3. Reverse engineering, copying, or creating derivative works is strictly prohibited.

9. Disclaimer of Warranty and Limitation of Liability

1. The Service is provided "as is" and without warranties.
2. SellerLegend's total liability shall not exceed the total subscription fees paid in the preceding 6 months.
3. SellerLegend shall not be liable for indirect, incidental, or consequential damages.

10. Indemnification

The Subscriber agrees to indemnify and hold harmless SellerLegend against all claims arising from breach of these Terms, non-compliance with Amazon's policies, or misuse of the Application.

11. Force Majeure

SellerLegend shall not be responsible for any delay or failure due to causes beyond its reasonable control, including Amazon API outages, internet failures, strikes, government restrictions, or natural disasters.

12. Beta Features

Beta features are provided on an "as is" basis, may contain bugs, and may be withdrawn without notice.

13. Jurisdiction

These Terms shall be governed by the laws of England and Wales. The Subscriber agrees to submit to the exclusive jurisdiction of the courts of England and Wales. These Terms may be provided in other languages for convenience; the English version is the authoritative version and governs in case of any inconsistency.

14. AI and Machine Learning Features

1. SellerLegend may provide features powered by artificial intelligence or machine learning ("AI Features"), including an in-application AI assistant.
2. AI Features are provided on an "as is" basis without warranties about accuracy or reliability.
3. The Subscriber remains solely responsible for validating any outputs from AI Features.
4. SellerLegend reserves the right to modify, suspend, or withdraw any AI Features at its sole discretion.
5. AI Features are automated. SellerLegend does not present the assistant as a human, and it will identify itself as automated on request.
6. AI Features do not provide financial, tax, accounting or legal advice, and their output must not be relied upon as such. Account-specific billing and refund decisions, disputes, and any commitment on SellerLegend's behalf are handled by our support team and not by the assistant. Nothing the assistant states creates an obligation on SellerLegend.
7. Answers are generated from the Subscriber's own account data as it stood at the last successful data sync, and from SellerLegend's published documentation. The assistant takes no action on the Subscriber's account or on Amazon.
8. The Subscriber may not use AI Features, or their output, to develop, train, fine-tune or improve any machine learning or language model, nor attempt to extract the underlying models or prompts.
9. Questions submitted to the assistant, and the data required to answer them, are processed by third-party AI model providers acting as SellerLegend's processors. The providers in use are listed in the Privacy Policy and on the Sub-Processors page.

15. Changes to these Terms

1. SellerLegend may update these Terms from time to time. We will publish the updated Terms on this page with a new effective date and show a notice in the SellerLegend dashboard.
2. If a change materially reduces the Subscriber's rights, we will show that notice at least 14 days before the change takes effect. Changes required by law, by Amazon's policies or to protect the security of the Service may take effect sooner; we will tell the Subscriber as soon as reasonably possible.
3. If the Subscriber does not agree to a change, the Subscriber may cancel the subscription before the change takes effect.
4. If the Subscriber continues to use the Service after a change takes effect, the updated Terms apply.
5. Earlier versions of these Terms are available on request from [email protected].

16. Notices

SellerLegend gives notices under these Terms by a message in the SellerLegend dashboard or by publishing them on the SellerLegend website, and may also email the account owner at the address registered on the account. The Subscriber must keep that email address up to date. Notices to SellerLegend can be sent to [email protected].

17. Referral Programme and Account Credit

1. SellerLegend may operate a referral programme allowing eligible Subscribers ("Referrers") to invite others ("Referees") using a personal referral link. Participation is voluntary and subject to these TOS.
2. Only active, self-paying primary account holders may act as Referrers. Sub-accounts, staff accounts and administrator accounts are not eligible. SellerLegend applies a minimum account age, which an account must reach before its referral link will register a referral, and a limit on the number of referrals a Referrer may register in a calendar month. Both are set by SellerLegend and may be changed at any time.
3. A referral is registered when a Referee creates a new account using the Referrer's referral link. A referral qualifies for reward only when that Referee first pays a subscription invoice in a non-zero amount. Invoices settled in full by discount or credit, charges other than subscription charges, and additional usage or overage charges do not qualify. A Referee may be associated with only one referral, and referrals cannot be applied retrospectively to accounts created without a referral link.
4. Rewards are issued as account credit in the amount set by SellerLegend at the time the referral qualifies. Where the programme provides for it, credit is issued to both the Referrer and the Referee. Credit is issued once per qualifying referral and is not repeated on that Referee's subsequent invoices or for the duration of their subscription. Credit is applied automatically to reduce the amount payable on future SellerLegend subscription invoices.
5. Account credit is not money, is not a deposit, and has no cash value. It is never paid out in cash, refunded, exchanged, sold, or transferred to another account or person, and it cannot be redeemed other than against the Subscriber's own SellerLegend subscription charges. Credit does not apply to additional usage or overage charges.
6. Unused credit expires after a period set by SellerLegend, calculated from the date the credit was issued. The expiry date of each credit held is shown in the credit statement on the referral page. If the subscription is cancelled or the account is closed, any unused credit is forfeited and is not paid out.
7. Credit is applied to the amount payable after tax has been calculated. Applying credit therefore does not reduce the tax shown on an invoice, and an invoice settled wholly or partly by credit will continue to show the full tax due on the discounted subscription price.
8. A single account registration may benefit from either a referral or a promotional code, but not both. Where a registration is made through a referral link, promotional codes are not applied to that registration.
9. SellerLegend may withhold, reduce, revoke, expire or refuse credit, and may suspend or remove a Referrer from the programme, where it reasonably suspects fraud, abuse, self-referral, or any attempt to circumvent these TOS.
10. SellerLegend may change the reward amount, eligibility criteria, caps, expiry period or any other aspect of the programme, or may suspend or end the programme entirely, at any time. Changes do not affect credit already issued.