Effective Date: 22nd August 2025

1. Scope and Applicability

   SellerLegend Limited ("SellerLegend") develops and runs data analysis software ("Software"), for use by Amazon Marketplace sellers. The Software assists the SellerLegend subscribers ("Subscribers") in making sound business decisions based on a proprietary representation of the Subscriber's sales data collected from Amazon. SellerLegend offers Subscribers access to its web application ("Application"), which allows Subscribers to access and use the Software as a service.

   SellerLegend provides its services exclusively on the basis of these Terms of Service ("TOS") and the individual contracts entered into with the Subscribers by means of the SellerLegend website.

   These TOS are subject to the laws of England and Wales.

2. Services Offered

   1. The Services entail the downloading of the Subscriber's Amazon SellerCentral data and the presentation of information and statistics about the Subscriber's Amazon orders, products, and customers.
   2. SellerLegend provides the Subscriber access to a transactional web-based software to manage your Amazon business, as well as a website where features, benefits, and costs of the software are described.
   3. Details on the prices, the term of the agreement and the scope of the access to the Application granted to the Subscriber are agreed in the individual contract concluded between the parties.
   4. The general service features, the current descriptions and specifications of the Software, as well as the applicable price list can be found on the SellerLegend website. SellerLegend Limited does not commit to any additional specifications other than those expressly shown on their website.
   5. Access to the Application and the Software is provided in the form of "Software As A Service" over the Internet. There are no standalone applications forming part of the Platform.
   6. Subscribers may create their own user account for the use of the Application ("Customer Account"). The contractual provision of the Service will be granted by the Subscriber's use of the Customer Account to access the Service.
   7. SellerLegend retains the right to enhance, change, adapt and otherwise modify the Application in whichever way it chooses. Such enhancements and modifications may be made available to Subscribers at no additional cost. However, SellerLegend retains the right to charge for such improved services if and when they choose to do so. SellerLegend retains the right to remove functionality for any reason without an obligation to adjust the subscription fee accordingly.
   8. Many Software features are dependent on data provided by Amazon through their public MWS/SP-API interfaces. As SellerLegend does not control the data provided by Amazon, SellerLegend does not guarantee that the Software will consistently provide correct results.

3. Subscriber Obligations

   1. The Subscriber warrants that the information provided during the creation of the account is accurate and complete and shall update their profile data immediately in case of any changes.
   2. The Subscriber shall be solely responsible for maintaining the confidentiality of login credentials and account activity. The Subscriber accepts total liability if their account is breached due to insufficient or negligent measures with respect to credential security.
   3. The Subscriber shall refrain from taking any measures that could impair or endanger the stability and safety of the Application or any other SellerLegend systems or services.
   4. The Subscriber must at all times comply with the Amazon Terms and Code of Conduct for selling on the Amazon Marketplace. SellerLegend explicitly declines any liability in case the Application is used against Amazon Terms.
   5. The Subscriber must not do or attempt to do anything unlawful, prohibited by these TOS, or which might bring SellerLegend into disrepute, including but not limited to:
      • Uploading private information without consent.
      • Defaming, harassing, threatening, or offending others.
      • Transmitting malware, viruses, or other harmful code.
      • Sending unsolicited email (spam).
      • Violating copyright or intellectual property rights.
      • Reverse engineering, tampering with, or impersonating SellerLegend.
      • Creating a Denial of Service (DoS) attack.
   6. Expanded Acceptable Use: Subscribers may not:
      • Place unreasonable or disproportionately high load on SellerLegend systems (including excessive API calls).
      • Use SellerLegend for competitive analysis or to build a competing service.
      • Share accounts across multiple businesses or entities.

4. Data Access, Portability and Retention

   1. Retrieval of Subscriber's Amazon data will be achieved by linking the Amazon Account to the Customer Account.
   2. The Subscriber must ensure SellerLegend is granted all access rights required.
   3. The Subscriber grants SellerLegend the necessary rights to use the data for contractual purposes.
   4. Although SellerLegend makes every effort to ensure accuracy, the Service is provided "as is" without warranty.
   5. Upon termination or discontinuation of the Service, Subscriber data will remain available for 30 days for export, after which it will be permanently deleted. It is the Subscriber's responsibility to export data within this period.

5. Availability

   1. SellerLegend warrants 99% annual average availability, excluding downtime caused by force majeure, Amazon outages, or external factors beyond SellerLegend's control.
   2. Planned maintenance will be announced at least one week in advance via the SellerLegend website.
   3. In urgent cases where system security is at risk, access may be restricted without prior notice.

6. Term and Termination of Services

   1. The initial term of the agreement usually starts with a free trial period, the length of which is determined by SellerLegend at its sole discretion and can be changed without prior notification.
   2. Non-payment after four consecutive attempts will be grounds for termination.
   3. SellerLegend reserves the right, at its sole discretion, to cease offering the Service entirely. In such event, Subscribers will receive 30 days' advance notice and may export their data. After this period, all Subscriber data will be deleted.
   4. If SellerLegend discontinues the Service, Subscribers will be entitled to a pro-rata refund of prepaid, unused fees, which will be SellerLegend's sole liability.

7. Payment Terms

   1. The use of SellerLegend services is subject to continuous charges as agreed in the individual contract or according to the price list on the SellerLegend website.
   2. All prices are net of VAT and applicable taxes.
   3. Subscription fees are automatically determined based on order volume thresholds.
   4. Refunds – Subscription fees are non-refundable except in cases of verified billing error or service discontinuation by SellerLegend, in which case a pro-rata refund will be issued.

8. Copyright and License

   1. SellerLegend owns all intellectual property rights in the Application, documentation, and related materials.
   2. Subject to full payment of subscription fees, Subscribers are granted a limited, revocable, non-exclusive, non-transferable license to use the Application for internal business purposes.
   3. Reverse engineering, copying, or creating derivative works is strictly prohibited.

9. Disclaimer of Warranty and Limitation of Liability

   1. The Service is provided "as is" and without warranties.
   2. To the maximum extent permitted by law, SellerLegend's total liability shall not exceed the total subscription fees paid by the Subscriber in the preceding 6 months.
   3. SellerLegend shall not be liable for indirect, incidental, or consequential damages, including lost profits, goodwill, or data.

10. Indemnification

    The Subscriber agrees to indemnify and hold harmless SellerLegend, its officers, and employees against all claims, damages, liabilities, and expenses (including legal fees) arising from:

    • Subscriber's use of the Service in breach of these Terms.
    • Non-compliance with Amazon's policies.
    • Subscriber's content, data, or misuse of the Application.

11. Force Majeure

    SellerLegend shall not be responsible for any delay or failure due to causes beyond its reasonable control, including Amazon API outages, internet failures, strikes, government restrictions, natural disasters, or other events of force majeure.

12. Beta Features

    SellerLegend may provide beta features for evaluation purposes. These features are provided on an "as is" basis, may contain bugs, and may be withdrawn without notice.

13. Jurisdiction

    The Terms and the relationship between the Subscriber and SellerLegend shall be governed and construed under the laws of England and Wales, without regard to conflict-of-law principles.

    The Subscriber agrees to submit to personal and exclusive jurisdiction and venue of the courts in the county of Warwickshire, UK.

14. Entire Agreement and Survival

    1. These Terms constitute the entire agreement between SellerLegend and the Subscriber, superseding any prior agreements or understandings.
    2. Provisions relating to limitation of liability, indemnification, intellectual property rights, governing law, and jurisdiction shall survive termination.

15. Privacy and GDPR

    Please consult our Privacy Policy.

16. Changes to the Terms of Service

    SellerLegend may update these Terms from time to time. Updates will be posted on the homepage, and continued use of the Service after updates constitutes acceptance.

17. Contact Us

    SellerLegend Limited
    5 Masters Orchard
    Wattons Lane
    Southam
    CV47 0JD
    Warwickshire
    United Kingdom
    Email: support@sellerlegend.com

18. AI and Machine Learning Features

    1. SellerLegend may, from time to time, provide features or services powered by artificial intelligence or machine learning ("AI Features"). These may include, without limitation, analytics, recommendations, predictions, or automated outputs generated from Subscriber data.
    2. AI Features are provided on an "as is" and "as available" basis. SellerLegend makes no representations or warranties about the accuracy, reliability, or fitness for purpose of any outputs generated by AI Features.
    3. The Subscriber remains solely responsible for reviewing and validating any outputs from AI Features before relying on them for business, financial, or strategic decisions. SellerLegend does not provide tax, accounting, legal, or financial advice.
    4. AI Features may rely on third-party models, services, or APIs. SellerLegend is not liable for the acts, omissions, or failures of such third-party providers, nor for any limitations or restrictions they impose.
    5. SellerLegend reserves the right to monitor, restrict, modify, suspend, or withdraw any AI Features at its sole discretion and without liability.
    6. Unless explicitly stated otherwise in writing, Subscriber data processed by AI Features will be used solely for the purpose of providing the Service and improving the performance of the AI Features, in accordance with the SellerLegend Privacy Policy.