Fulfillment & Logistics
SFP (Seller Fulfilled Prime)
A program allowing FBM sellers to display the Prime badge by meeting Amazon's delivery speed and performance requirements from their own warehouses.
What Is SFP?
SFP (Seller Fulfilled Prime) lets you offer Prime shipping from your own warehouse. Your listings get the Prime badge without sending inventory to Amazon's fulfillment centers. This gives you FBA-level visibility with FBM-level control.
Requirements
SFP has strict performance requirements: on-time delivery rate above 93.5%, cancellation rate below 0.5%, and use of Amazon-approved carriers with Prime-speed delivery options.
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