Account Health

What Is Account Health?

Account Health is the Seller Central page - and the idea behind it - that shows whether your account is meeting Amazon's standards. It combines customer service performance, shipping performance and policy compliance.

The Main Targets

• Order Defect Rate - under 1%. Covers negative feedback, A-to-z Guarantee claims and chargebacks
• Late Shipment Rate - under 4% for seller-fulfilled orders
• Pre-fulfillment Cancel Rate - under 2.5% for seller-fulfilled orders
• Valid Tracking Rate - over 95% for seller-fulfilled orders

Several stores also hold seller-fulfilled orders to an On-Time Delivery Rate of 90% or higher.

Policy Compliance

The other half is policy: intellectual property complaints, product authenticity and safety issues, listing policy violations and restricted products. Amazon summarises these in an Account Health Rating from 0 to 1000. A score of 200 or more counts as healthy, 100 to 199 is at risk, and below 100 the account can be deactivated. Unresolved violations lower the score; resolving them and selling without new ones raises it.

How SellerLegend Helps

SellerLegend's Account Health & Quality KPIs page tracks suppressed listings, seller feedback and inbound shipment noncompliance in one place, so quality issues get fixed sooner.