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Analytics & Metrics

Page Views

The total number of times your product detail pages are viewed. Unlike sessions, page views count every visit including repeat views by the same shopper.

Page Views vs Sessions

Page views count every time a listing is loaded. If one shopper visits your listing 3 times in a day, that's 3 page views but only 1 session. A high page-views-to-sessions ratio often means shoppers are comparing your product multiple times before deciding.

Related Terms

Conversion Rate (Unit Session Percentage)

The percentage of sessions that result in a purchase. Amazon calls this "Unit Session Percentage." Calculated as (Units Sold ÷ Sessions) × 100.

Sessions

The number of visits to your product listing pages within a 24-hour period. One session can include multiple page views but counts as a single visit.

Track This in SellerLegend

Sessions & Page Views

Track Amazon sessions, page views, and buyer traffic with data sourced directly from Brand Analytics. Break down traffic by browser, mobile, and B2B channels, correlate session trends with PPC spend, and identify your highest-converting products.

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SellerLegend gives you a frequently-updated dashboard with all the Amazon metrics that matter.

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