MCF (Multi-Channel Fulfillment)
An Amazon service that ships orders from your other sales channels, such as your own website, using the inventory you already hold in FBA.
What Is Multi-Channel Fulfillment?
Multi-Channel Fulfillment (MCF) lets Amazon pick, pack and ship orders that were not placed on Amazon. A sale on your own store or another marketplace is fulfilled from the same FBA inventory pool that serves your Amazon orders.
How It Differs from FBA
- Separate fees - MCF has its own fee schedule, based on size, weight and delivery speed; it is not the FBA fulfillment fee
- No referral fee - the sale happened elsewhere, so Amazon charges for fulfillment only
- Shared stock - every MCF order reduces the inventory available to your Amazon listings
What to Watch
Because the stock is shared, sales on other channels shorten your days of cover on Amazon. Forecast and reorder on combined demand, not on Amazon sales alone. Amazon's peak-season fulfillment fees also apply to MCF orders.
How SellerLegend Helps
SellerLegend tracks FBA inventory levels and sales velocity and recommends a purchase date and quantity for each product, so you can see when shared stock is running down.
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