Brand Analytics
A set of Seller Central reports on search terms, shopper behaviour and repeat purchases, available to sellers who represent a brand enrolled in Amazon Brand Registry.
What Is Amazon Brand Analytics?
Brand Analytics is a reporting area in Seller Central that shows how shoppers search for, compare and buy products. It is available to sellers with a Professional account who are a brand representative for a brand enrolled in Brand Registry.
Main Reports
- Search Query Performance - impressions, clicks, cart adds and purchases for the queries that lead to your brand or ASIN
- Top Search Terms - the most popular search terms on Amazon and the products that win the clicks
- Market Basket Analysis - products most often bought together with yours
- Repeat Purchase Behavior - how many orders come from returning customers
- Demographics - aggregated buyer age, income and other attributes
Amazon adds to this list over time; Search Catalog Performance and Customer Loyalty Analytics are more recent examples.
How Sellers Use It
The search reports show which terms convert, which informs both listing copy and PPC targeting. Market basket data suggests bundles and cross-sell targets.
How SellerLegend Helps
SellerLegend's Sessions & Page Views reporting uses Amazon's sales and traffic report data, broken down by browser, mobile and B2B channels and set against your sales and PPC spend.
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