General Amazon
Brand Registry
Amazon's program for trademark-registered brands that provides listing protection, enhanced content tools (A+ Content), Sponsored Brands access, and Brand Analytics data.
What Is Amazon Brand Registry?
Brand Registry is Amazon's program for brands with an active registered trademark. It provides tools to protect your brand, enhanced listing capabilities, and access to advertising features that unregistered sellers cannot use.
Benefits
- A+ Content (Enhanced Brand Content) for richer product descriptions
- Sponsored Brands and Sponsored Display ads
- Brand Analytics with search term data
- Automated brand protection against counterfeiters
- Amazon Vine program access
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