Sponsored Products
Amazon's most common PPC ad type. Individual product listings appear in search results and on product detail pages, marked with a "Sponsored" label.
What Are Sponsored Products?
Sponsored Products are keyword-targeted or product-targeted ads that promote individual product listings on Amazon. They appear directly in search results and on competitor product pages, making them the most widely used ad format.
How They Work
You select products to advertise, choose keywords (or let Amazon auto-target), set bids, and pay only when shoppers click. Ads look like regular search results with a small "Sponsored" label.
When to Use Them
Sponsored Products are effective for driving sales on specific ASINs, launching new products, defending your brand keywords, and conquesting competitor search terms.
Want to track this metric continuously?
SellerLegend gives you a frequently-updated dashboard with all the Amazon metrics that matter.
Start Your 21-Day Free Trial