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Advertising & PPC

Sponsored Brands

Amazon PPC ads featuring your brand logo, a custom headline, and up to three products. They appear at the top of search results and help drive brand awareness.

What Are Sponsored Brands?

Sponsored Brands (formerly Headline Search Ads) are banner-style ads that appear at the top of Amazon search results. They showcase your brand logo, a custom headline, and multiple products - driving traffic to your Store page or a custom landing page.

Requirements

You must be enrolled in Amazon Brand Registry to run Sponsored Brands campaigns.

Related Terms

Brand Registry

Amazon's program for trademark-registered brands that provides listing protection, enhanced content tools (A+ Content), Sponsored Brands access, and Brand Analytics data.

PPC (Pay-Per-Click)

Amazon PPC is advertising where you pay when a shopper clicks your ad. In search campaigns you bid on keywords or products, and an auction decides where your ad appears and what each click costs.

Sponsored Products

Amazon's most common PPC ad type. Individual product listings appear in search results and on product detail pages, marked with a "Sponsored" label.

Track This in SellerLegend

Sponsored Brands Analytics

Measure Sponsored Brands campaign performance with dedicated dashboards for headline search ads and video campaigns. Track brand awareness metrics, impressions, clicks, and sales attribution across your entire brand portfolio.

Want to track this metric continuously?

SellerLegend gives you a frequently-updated dashboard with all the Amazon metrics that matter.

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