MCP (Model Context Protocol)
An open standard that lets AI assistants such as ChatGPT and Claude connect to outside tools and data, so they can answer from your real figures instead of guessing.
What Is MCP?
The Model Context Protocol (MCP) is an open standard, introduced by Anthropic in November 2024, for connecting AI assistants to external systems. A service publishes an MCP server describing what it can do; an assistant that supports MCP can then call it during a conversation.
Why It Matters to Sellers
An AI assistant on its own knows nothing about your business. Ask it for last month's most profitable SKU and it can only guess. Connected through MCP to a system that holds your data, it can look the answer up and show its working.
How Access Is Controlled
You connect an MCP server to your assistant yourself and sign in to authorise it. The assistant can only use the tools that server exposes, and you can disconnect it whenever you like.
How SellerLegend Helps
SellerLegend's MCP server lets supported AI assistants - currently ChatGPT and Claude - read your Amazon seller data in near real time and answer plain-language questions from it. You can also update a product's cost of goods from the chat, after you confirm the change.
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