KPI (Key Performance Indicator)
A metric chosen because it shows whether the business is moving toward a goal. Amazon sellers typically track a short list covering sales, profit, advertising and inventory.
What Is a KPI?
A KPI (Key Performance Indicator) is a number you watch on purpose. Seller Central exposes hundreds of metrics; a KPI is one of the few you have decided actually signals the health of the business.
Common Amazon Seller KPIs
- Sales and units - revenue and volume over time
- Net profit and profit margin - what is left after all costs
- TACoS - ad spend against total revenue
- Conversion rate - orders against sessions
- Refund rate - a quality and listing-accuracy signal
- Days of cover - how long current stock will last
Choosing Good KPIs
A useful KPI is tied to a decision. If a number going up or down would not change what you do this week, it is a statistic, not a KPI. Five to ten that you review on a fixed schedule beat fifty that nobody reads.
How SellerLegend Helps
SellerLegend lets you build custom dashboards with drag-and-drop widgets for the KPIs you care about, and the Aggregate Dashboard shows the KPIs of every connected Amazon account side by side.
Want to track this metric continuously?
SellerLegend gives you a frequently-updated dashboard with all the Amazon metrics that matter.
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