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Analytics & Metrics

Unit Session Percentage

Amazon's official name for conversion rate. The percentage of sessions that resulted in one or more units purchased. Different from "Order Session Percentage" which counts orders, not units.

Unit Session Percentage vs Order Session Percentage

Unit Session Percentage = Units Sold ÷ Sessions. Order Session Percentage = Orders ÷ Sessions. If a customer buys 3 units in one order, that's 1 order but 3 units. Unit Session Percentage will be higher.

Most sellers refer to Unit Session Percentage as their "conversion rate."

Related Terms

Conversion Rate (Unit Session Percentage)

The percentage of sessions that result in a purchase. Amazon calls this "Unit Session Percentage." Calculated as (Units Sold ÷ Sessions) × 100.

Page Views

The total number of times your product detail pages are viewed. Unlike sessions, page views count every visit including repeat views by the same shopper.

Sessions

The number of visits to your product listing pages within a 24-hour period. One session can include multiple page views but counts as a single visit.

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Sessions & Page Views

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