SellerLegend vs Sellerboard
Both are established profit analytics tools for Amazon sellers, and both calculate true profit after Amazon fees, advertising and cost of goods. This page describes Sellerboard in its own terms and shows what SellerLegend brings to your business.
Last checked 24 September 2026
The short answer
Both are established tools that calculate true profit after Amazon fees, advertising and cost of goods. SellerLegend gives you true profit per SKU, a P&L that lines up with your Amazon settlements, EU VAT handling, inventory tracking and access to your data through an API and AI assistants, with every feature included from the first plan. The clearest way to see what that means for your business is to connect your own account: the 21-day free trial needs no credit card.
At a glance
Each column describes the product the way its own website does. Rows cover topics both products publish information about.
| Topic | SellerLegend | Sellerboard |
|---|---|---|
| Focus | Amazon business analytics: profit, P&L, inventory, PPC and reporting in one platform | Profit analytics for Amazon sellers, plus tools to grow the business |
| Amazon marketplaces | All Amazon marketplaces | All Amazon marketplaces |
| Cost of goods | Period-based costs with simple or detailed entry, bulk upload and cost history, plus FIFO purchase lots (beta, US marketplace) | FIFO, with constant, batch and period-based costs |
| Advertising (PPC) | Sponsored Products, Brands and Display dashboards, with profit per campaign for Sponsored Products and Display | PPC profit dashboard with automated bid optimization |
| Team access | Multiple users with granular permissions, scoped per marketplace | Multiple users with access rights by account, marketplace and product |
| How pricing works | By monthly order volume, with every feature on every plan | By monthly order volume, across several plans |
About Sellerboard
Sellerboard is a Germany-based profit analytics tool for Amazon sellers, founded in 2017. Alongside its profit dashboard and FIFO cost of goods, it offers growth tools such as PPC bid optimization and a repricer, plus mobile apps, a QuickBooks integration and support for other sales channels. Its own pages describe the full range.
Where SellerLegend shines
True profit per SKU
Net margin for every product after cost of goods, FBA fees and PPC, by SKU, ASIN, parent, brand or product group.
SourceA P&L that matches your payouts
Automated P&L grouped by settlement period, with itemized fees and PPC allocated per product (Sponsored Brands at account level), so your numbers line up with what Amazon pays you.
SourceEverything from the first plan
Plans differ only by monthly order volume, so a single-store seller gets the same reports, API and AI access as the largest account.
SourceInventory tracking
Sales velocity and days of stock remaining for every product, plus reorder dates and quantities based on supplier lead times in the Supply Chain module, available on request.
SourceBuilt for European sellers
VAT management built into your profit figures, alongside multi-currency consolidation.
SourceYour data in your own tools
A documented OAuth API with a Python SDK, so your numbers can flow into spreadsheets, BI tools or your own systems.
SourceRoom to grow
When you add marketplaces or accounts, an aggregate dashboard brings them into one view with currency normalization and account groups.
SourceAsk your Amazon data in ChatGPT or Claude
SellerLegend's MCP connector links your account to ChatGPT or Claude, so you can ask about your business in plain English and get answers from your own numbers: sales, profit, inventory, PPC, orders and costs. It is included on every plan. The assistant can also update your cost of goods, and only ever after you confirm the change.
Questions you can ask
- “Find products where I am spending on PPC but not making a profit after all costs”
- “Which products should I restock first based on sales velocity and current inventory?”
- “Show me products where fees are eating more than 30% of revenue”
- “Compare sales across all my accounts for last month”
Why your numbers may differ from Seller Central
Sellers often check a profit tool by comparing it with Seller Central. The figures will not always match line for line: the two can count a sale at different moments, treat refunds, promotions and shipping income differently, and receive Amazon's data on different schedules. None of that means either number is wrong. We document every difference and show you how to reconcile the two, so you can trust what you see.
How SellerLegend and Seller Central differ ↗ (opens in a new tab)Pricing
SellerLegend
SellerLegend starts at $49.99 a month for up to 2,500 orders, and every plan includes every feature. Your plan follows your average order volume over the previous two months, so it moves down automatically if your volume drops, and a busy month never interrupts your service.
See SellerLegend pricingSellerboard
Sellerboard publishes plans by monthly order volume, with add-ons for extra accounts and users. See their current pricing on their site.
See Sellerboard pricing ↗ (opens in a new tab)Frequently asked questions
How do SellerLegend and Sellerboard differ?
Both calculate true profit after Amazon fees, advertising and cost of goods. Sellerboard pairs its dashboard with growth tools such as PPC automation and repricing. SellerLegend puts its emphasis on reporting: per-SKU profit, settlement-period P&L, EU VAT, inventory tracking, and API and AI access, all included on every plan.
Is SellerLegend a good fit for a seller with one account and one marketplace?
Yes. Every feature is included from the first plan, which covers up to 2,500 orders a month, so a single-store seller gets per-SKU profit, the full P&L, inventory tracking and AI access without upgrading.
What happens to my price if my sales slow down?
Your plan follows your average order volume over the previous two months, so it moves down automatically when volume drops. A single busy month never interrupts your service.
Why don't my SellerLegend numbers match Seller Central exactly?
The two can count a sale at different moments, treat refunds, promotions and shipping income differently, and receive Amazon's data on different schedules. Our documentation explains each difference and how to reconcile them.
How often does SellerLegend update my data?
Orders refresh about every 30 minutes through Amazon SP-API, and financial data follows as Amazon releases it. That is near real time rather than instant, which is how Amazon makes the data available.
See SellerLegend with real data
Explore the live demo, or start a 21-day free trial. No credit card required.
Sources
- Sellerboard home page
- Sellerboard PPC optimization
- Sellerboard FAQ
- Sellerboard repricer announcement (September 2026)
- Sellerboard pricing
We describe Sellerboard using its own public pages, last checked 24 September 2026. Products change quickly; if anything here is out of date, email [email protected] and we will correct it.
Sellerboard is a trademark of its respective owner. SellerLegend is not affiliated with or endorsed by Sellerboard.