New Talk to your Amazon data with Claude or ChatGPT — MCP is live. How to connect

The Amazon dashboard that actually balances

True P&L with Amazon fees and your own costs applied, sales velocity and reorder recommendations, three separate workflows for refunds, reimbursements and returns, and an MCP server for AI agents.

No Credit Card Required • Cancel Anytime

SellerLegend Dashboard
Click to enlarge
Try the Live Demo
Encrypted in Transit (TLS 1.2+)
Secure Payments
Built on Amazon SP-API
GDPR Compliant
Fast Support
New · MCP launch

Talk to your Amazon data with AI

Connect Claude or ChatGPT to SellerLegend and ask in plain English. Our MCP server exposes 21 live tools - sales, profit, inventory, PPC, COGS, FBA shipments, reports - so the answers come straight from your account, no exports.

  • 21 live tools
  • OAuth 2.0 authenticated
  • Claude · ChatGPT supported
Claude · SellerLegend MCP
What's my net profit by SKU this month?
get-sales-statistics
Top 3 SKUs by net profit (Apr):
SKU-A4321 - $8,420
SKU-B1018 - $5,180
SKU-C0907 - $3,940
ChatGPT · SellerLegend MCP
How is my PPC spend trending the last 7 days?
get-ppc-data
Last 7 days, all marketplaces:
• Sponsored Products: $1,840 (ACOS 18%)
• Sponsored Brands: $620 (ACOS 14%)
• Sponsored Display: $310 (ACOS 22%)
Claude · SellerLegend MCP
Any inbound shipments arriving this week?
get-inbound-shipments
2 shipments en route:
FBA17XK29P - 1,200 units · arrives May 4
FBA18LM03Z - 480 units · arrives May 6
ChatGPT · SellerLegend MCP
Update COGS for SKU-A4321 to $12.50 starting May 1.
update-cost-periods
Done - new period created for SKU-A4321 at $12.50/unit, effective 2026-05-01. Existing periods are now closed at the end of April.

Everything You Need to Scale Your Amazon Business

Comprehensive analytics tools built specifically for Amazon sellers

Analytics Dashboard

Track Amazon sales, revenue, and profits with order data syncing every 30 minutes. Customize dashboards with drag-and-drop widgets.

Profit & Loss Reporting

Calculate true profitability with detailed P&L statements. Track COGS, FBA fees, advertising spend and the settlement transactions behind them.

Inventory Management

Prevent stockouts and reduce excess inventory. Calculate sales velocity and get reorder recommendations.

Amazon PPC Analytics

Optimize Sponsored Products, Brands, and Display campaigns. Track CTR, ACOS, conversion rates, and ROI.

Product Performance Tracking

Monitor all products by SKU, ASIN, or brand. View sales heatmaps and identify best sellers.

Customer Analytics

Build performance tiers from anonymized buyer history. Names, emails, and addresses are not exposed by Amazon's API.

Refunds & Reimbursements

See claimable refunds marked as Eligible, Reimbursement-to-COGS ratios, and Seller Central case templates ready to paste.

Listing Protection

Get automatic alerts when your listings change. View complete listing history.

Automated Reports

Schedule daily, weekly, or monthly reports delivered to your inbox. Get alerts for critical events.

Track Every Amazon Metric That Matters

Get customizable dashboards, accurate profit calculations, inventory forecasting, PPC analytics, and FBA fee breakdowns. Order data syncs every 30 minutes; other data refreshes hourly to daily.

  • Eliminate hours spent on spreadsheets
  • Calculate true profitability with your own costs applied
  • Prevent stockouts with sales velocity tracking
  • Catch listing changes and suppressions early
Start Free Trial
Sales Velocity
Free Tool

Calculate your true FBA profit in seconds

Enter your price, product cost and fees to see real profit per unit - Amazon referral fee, FBA fulfilment fee, shipping and ads included. Free, instant, and nothing leaves your browser.

Open the FBA Calculator No signup. No data leaves your browser.

Connect Your Amazon Business

Direct Amazon integration, a developer API, and an MCP server for AI agents

Amazon Marketplaces

NA, EU, and FE Amazon marketplaces supported via the official SP-API

REST API

Build custom integrations with OAuth 2.0

No Amazon account needed

Explore the full product with a live demo

Jump straight into a working SellerLegend account pre-loaded with 90 days of realistic sample data. See your dashboards, P&L, PPC and inventory exactly as a real seller would, without connecting Amazon.

Try the Live Demo

Demo accounts are available for 24 hours.

  • 90 days of sample data
  • 3 marketplaces (US, UK, DE)
  • Every feature unlocked
  • Instant access, no card required

What Amazon Sellers Are Saying

See what sellers are saying about SellerLegend

"SellerLegend is the only indispensable tool I rely on to run my Amazon business. Truly the best in class by a mile!"

R
Rahn Brosh
Amazon Seller

"You could be selling at a loss without even knowing until you get onto SellerLegend."

S
Sunny Ali
Founder, ExtremeCommerce

"There really is nothing else quite like SellerLegend; it continues to grow and evolve."

J
John Wall
Amazon Seller

Simple, Transparent Pricing

Core analytics on every plan, priced by your order volume

2,500 orders/month
Starter
$ 49.99 /month
Start Free Trial
5,000 orders/month
Advanced
$ 59.99 /month
Start Free Trial
15,000 orders/month
Professional
$ 69.99 /month
Start Free Trial
50,000 orders/month
Enterprise
$ 99.99 /month
Start Free Trial

Plans adjust automatically based on your average order volume from the previous 2 months

Every Plan Includes

No feature gates. No upsells. Full access from day one.

Profit dashboard 30-minute order sync PPC analytics Automated reports Inventory management Listing alerts Unlimited accounts NA, EU, FE marketplaces Multi-user access API access

Frequently Asked Questions

Everything you need to know about SellerLegend

Start using SellerLegend immediately with full access to all features. No credit card required. Simply connect your Amazon account and start exploring your data. If you love it (and we think you will!), choose a plan that fits your order volume.

Yes. We use TLS 1.2+ in transit and AES-256 at rest via AWS KMS, with Cloudflare WAF and AWS GuardDuty for threat detection. Authentication to Amazon uses OAuth 2.0 - we never see your Amazon password. Access is governed by MFA and least-privilege controls with quarterly recertification, and we commit to a 24-hour breach notification SLA. We don't sell your data and don't share it for marketing - see our Sub-Processors page for the full list of vendors we use to deliver the service.

SellerLegend syncs your order data every 30 minutes. Other data refreshes on its own cadence depending on Amazon's API - finances every 1 - 3 hours, inventory every 8 hours, currency rates every 6 hours, listings and feedback daily, settlements weekly. PPC reports refresh on a 30-minute snapshot cycle. Historical data is available from the moment you connect your account.

Yes! All plans support multiple Amazon seller accounts and marketplaces. Whether you sell in the US, UK, EU, or other regions, you can manage everything from a single SellerLegend dashboard.

We automatically adjust your plan based on your average order volume from the previous 2 months. You'll always have access to all features, and we'll notify you before any plan changes.

Yes, you can cancel your subscription at any time with no questions asked. There are no long-term contracts or cancellation fees. Your data remains accessible until the end of your billing period.

Still have questions?

Contact Us

Latest from Our Blog

Tips, insights, and strategies to grow your Amazon business

Start Your 21-Day Free Trial

No credit card required. Full feature access. Cancel anytime.

Try SellerLegend Free for 21 Days

Join Amazon sellers using SellerLegend to grow their business

30-Day Money-Back Guarantee Not satisfied? Get a full refund, no questions asked.
Ready to boost your Amazon profits? 21-day free trial • No credit card required