Amazon Marketing

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How to Create Amazon Product Listings that Rank and Sell Really Well

By now, you’ve probably heard or read about “product listing optimization.”  It’s a fancy term for creating great Amazon product listings, which is what every Amazon seller wants. And since only a few sellers actually optimize their listing, you’re at an advantage if you do.  Why put all the effort into creating a great Amazon …

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How to Consistently Get Positive Amazon Product Reviews for Higher Seller Ratings

Amazon product reviews are among the building blocks of the Amazon marketplace. This feature is very important for shoppers, most of whom check the review section first before making their purchases.  Positive product reviews provide your Amazon business with strong social proof and increased credibility. A positive Amazon review can: Persuade customers to buy your …

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Increasing Amazon Product Pricing is Not A Good Idea During the COVID-19 Pandemic

Thinking of changing your Amazon product pricing in response to demand surges wrought by the COVID-19 pandemic?  If it involves a price increase, then you might want to re-think it. You’ll usually hear advice from other Amazon sellers about increasing prices as a strategy to cope with increased sales velocity. At a glance, it makes …

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Amazon Private Label Brand-Building Strategies That’ll Help You Get an Edge Over Other Amazon Sellers

Do you feel that selling an Amazon private label has become harder? You’re probably right. With Amazon now a household name for ecommerce worldwide, it’s only natural to find plenty of sellers for virtually any product you can think of. Currently, there are over 1 million active sellers in the Amazon marketplace in the United …

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